|
Disillusioned?
You're not alone.
The
past year has brought unprecedented change to
business and how it markets its products and services.
Trade shows and conferences? Slow since Sept.
11, 2001.
Internet? Turns out it's no magic bullet.
And the latest business scandals? They've created
a crisis in confidence, a skepticism of public
relations
Meanwhile budgets are tighter and the pressure's
on to spend the marketing dollar right. Wondering
what to do next?
Join us for the nest AMA High Tech event, where
we'll have a group of marketing pundits debate
the new marketing mix. What works? What doesn't?
Learn the latest techniques from people in the
know.
Guest speakers include:
|
Nancy
Helstab
Managing Director
BrandEdge
Michelle McLay
Director of Marketing Communications
Platespin
Mike Levy
Canadian Marketing Manager
PeopleSoft Canada
|
Kyle Miller
Direct Marketing Strategist
Worldwide Direct Marketing
IBM Canada
Ms. Rochelle Coleman
National Marketing Manager, Public Sector
Microsoft Canada
|
Moderator: Bob Becker, SMA
|
|
