Comdex
- AMA ONE DAY SEMINAR
What truly works when it comes to marketing technology?
The power of marketing has never been more critical
to the success of companies in the technology sector.
In this one-day seminar, you will learn what works
and what falls short when marketing in the New Economy.
The day is divided into 4 sessions, each covering
an important marketing issue specific to the technology
industry.
1.
The Bottom line on Brands - Moving past the hype
to real business growth and competitive advantage.
A workshop led by Nancy Helstab, BrandEdge, the
session will answer the fundamental questions
all CEO's ask:
- Is
there real business value behind brands - or
is it just hype?
- Why do some brand efforts fizzle while others
sizzle?
- What's the method in the madness? - The BrandEdge
Primer
- Where to focus: corporate or product branding?
- Who's in charge? What's the role of marketing
vs. the rest of the organization?
2.
Revealing Results: How to Evaluate CRM - From
Top to the Bottom Line.
Things are not always what they seem. Take Customer
Relationship Management, for example. Long on
promises of customer satisfaction, improved productivity,
reduced expenses - the actual outcome may be anything
but results.
How do you set realistic, measurable objectives
for a CRM implementation? What metrics make sense?
More to the point, what exactly is the bottom
line, from a marketing perspective?
This is a session that will unravel the intricacies
of measuring CRM implementations. You won't want
to miss it!
Led by Bob Becker of Intelligen, come and join
a distinguished panel of individuals who know
the answers and will give you practical insights
into CRM implementations - how to plan it, how
to do it - with notable results. So you get exactly
what you've been promised.
3.
The Success of Workopolis:
A case study on the Cassie Award winning campaign
will be presented by Kim Peters, president of
Workopolis and James Ranscombe, president of One
Company Advertising. Together they will provide
real life data on what actually worked.
4. Linking Public Relations to Sales - Weighing
the Direct and Indirect Benefits.
To drive sales, communications professionals lean
heavily on marketing and advertising, however
public relations can also be an important, even
indispensable part of the mix. Learn from technology
industry leaders as they discuss the real world
use of public relations to support and drive sales.
Led by G2M, Canada's premier business-to-business
public relations company focused on the technology
sector, the round table will highlight success
stories, lessons learned and the role public relations
has played in supporting the sales effort.
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