|
Collective
purse-strings are tight, as customer confidence erodes in
both retail and commercial markets… creating the ultimate
challenge for any professional marketer: How do you stimulate demand in an anxious market--- or any market, bear
or bull?
Do
you enter new markets with new products and services,
reposition what you’ve got, or re-engineer your offering
to match shifts in market sentiments? Do you focus on
expanding the marketplace or taking a bigger share of a
fixed “wallet”?
Join
us at the next AMA High Tech Roundtable event to explore the
strategies that savvy marketers are employing to stimulate
demand and drive sales – in both the commercial and retail
markets
Our
roundtable guests include:
Frances
McIsaac
VP, Marketing, Commercial Banking
CIBC
|
Lori
Nave
Director, Marketing
Siebel Systems Canada
|
Michelle
Digulla Manager, Product Marketing
TELUS Mobility
|
Will
Munroe
Principal
Clear Intent
|
Joseph
Fantetti
Channel Marketing Manager
Teranet
|
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