Perfecting the Art of Internet Direct Marketing

Being close only counts in horseshoes and hand grenades. Getting "close" to your prospects and customers through the Internet isn't enough. What you need are results to show for your marketing dollars. So what really works and what doesn't? How do you increase sales and retain customers? When do you outsource and what does it cost? How do you integrate Internet direct marketing with traditional direct mail methods? Join us for the next American Marketing Association (AMA) Toronto Hi Tech Event to find out the answers to these questions. 

Our roundtable guests include: 

        Eric Ross
        Direct Marketing Interactive Strategist
        IBM Canada Ltd.

           Jim Wentzell
        VP Worldwide Marketing
        Delano Technology

        Catharine Fennell
        BrandEdge 

        Don Lange
        Senior Vice President
        Cornerstone Group of  Companies

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