Perfecting the Art of Internet Direct Marketing
Being
close only counts in horseshoes and hand grenades. Getting
"close" to your prospects and customers through the Internet
isn't enough. What you need are results to show for your
marketing dollars. So what really works and what doesn't?
How do you increase sales and retain customers? When do you
outsource and what does it cost? How do you integrate
Internet direct marketing with traditional direct mail
methods? Join us for the next American Marketing Association
(AMA) Toronto Hi Tech Event to find out the answers to these
questions.
Our
roundtable guests include:
Eric Ross
Direct Marketing Interactive Strategist
IBM Canada Ltd.
Jim Wentzell
VP Worldwide Marketing
Delano Technology
Catharine Fennell
BrandEdge
Don Lange
Senior Vice President
Cornerstone Group of Companies
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