The Big Squeeze:  Tighter Markets Demand Smarter Thinking

Whether today's economy is merely a correction, a more serious    slowdown or the dreaded "R" word, the business landscape has definitely changed. And maybe for the better.

It's true, budgets are tighter. Resources are fewer. But those that differentiate their brand, position their product, excel at customer service and tightly manage to bottom-line objectives will easily stand out from the crowd.

No more "flash in the pan" or "fly by the seat of your pants". It's time to plan, rationalize and optimize your marketing strategies. In other words, to get back to marketing basics that link marketing efforts to the organization's bottom line. Which is only good business, after all.

Hear war stories from our panel of experts, who have weathered market changes and survived to tell the tale.

Our roundtable guests include: