17 years world-class international Brand Management expertise Founded BrandEdge in 1996 working with innovation and high tech clients including: BCE Emergis, IBM/Footprint, 724 Solutions, Bell Sympatico, TD Canada Trust, Toronto Stock Exchange, Nortel, CIBC 11 year Brand Management / Marketing Executive with Procter & Gamble - the company that invented brand management and refined it to a science. Worked 8 years in North America and 3 years in Europe, building dozens of market leading businesses and global brands including: Pampers, Cover Girl, Max Factor, Vicks VapoRub, Oil of Olay, and Vidal Sassoon Wash & Go. Past President, Toronto Chapter of the American Marketing Association (AMA); and speaker/ moderator in over a dozen senior executive roundtable events. Instructor, Brand Management at York Schulich Business School Honours Business Administration degree – Ivey Business School, University of Western Ontario